Category: journal

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Make Money As A Copywriter

Copywriters are some of the most highly paid writers. A copywriter prepares marketing and sales text to help bring people and potential buyers to a certain business, either online or off. Copywriters prepare items such as sales letters, website content, brochures, emails and fliers. These must be powerfully written to appeal to possible customers, and effective copy can make a tremendous amount of money, hence the high rates copywriters charge.

Learn the Craft

To make money as a copywriter, you must first understand copywriting. It is far more than writing a friendly sales pitch or coming up with cute slogans. Copywriting is marketing at is finest, and there are experts and resources that will help build a marketing foundation in writers anxious to learn this valuable skill.

Take classes or read all you can to learn the proper format of sales letters and other material. Read the work of others to see current trends and styles. Practice writing copy for your own projects and websites before attempting to do so for clients ? copywriting is easily tracked through product or service sales, so you must be knowledgeable and confident before taking on projects.

Set up Shop

Once you have the skills necessary to begin working as a copywriter, you must establish yourself in the market. Many copywriters work as freelancers either part-time or full-time. These individuals may create their own website or at the very least a profile on someone else?s site. Traditional copywriters also work on print materials, not just online, so business cards and fliers may also bring in clients.

Your rates will be tied to your productivity, so starting copywriters can not charge as much as successful, established professionals. The first few projects you take on might be heavily discounted or even free to help build a portfolio and obtain valuable references and actual experience.

Other copywriters first begin selling items or services of their own to show their skill. This is why a website or brochure makes a great deal of sense for a copywriter ? what better way to show your marketing ability than to effectively market yourself?

Build a Network

Copywriting is a skill in high demand and most copywriting business is brought in on referrals. This means that the better a copywriter?s client and professional network, the more business he is likely to have. Network with others in the industry and constantly read and research methods and philosophies.

Over time, you will most likely develop a specialty in a form of promotion or a particular industry. This is desirable as specialists know an industry inside and out and have the right contacts. If you are a specialist in a field, you will be well-known within that industry for your work and have earned a great deal of respect and profits.

Pharmaceutical Copywriter? Maybe?

So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast.

While a career in ?consumer? advertising has always been the benchmark of the industry, more and more young copywriters are finding their way in the growing world of pharmaceutical advertising. So why would someone want to write about a depression drug rather than a soft drink?

Here are three major reasons for this trend:


With Job security as low as it has been since the crash of 1929, young creatives in general consumer advertising on Madison Avenue are finding themselves out of work an alarming rate. Pharmaceutical advertising is generally a bit more stable, as the market is simply smaller.


Initially, the salaries earned by consumer and healthcare copywriters is roughly about the same. That is to say, not very much. However, successful healthcare writers see larger salary increases and title promotions sooner than their consumer counterparts.

Sense of Importance:

At first glance the content, regulations and demographic would imply that pharmaceutical advertising wouldn?t allow for as much creativity as a general consumer advertising. And while your ?creative box? may be a bit smaller in pharmaceutical advertising, the work does allow and lend itself to a more dramatic and strategic end result. Furthermore, many creatives in pharmaceutical advertising love the fact that the message matters, and feel that their work truly is important.

So while writing the dream sequence spot for that new video game is fun, at the end of the day you?re simply marketing a video game.

Pharmaceutical writers are asked to really devour the product; it?s chemistry and most importantly how the condition for which the pharmaceutical product is indicated affects patients. In many cases, writers are asked to interview and meet patients to talk about their condition(s). It has been debated ad nauseam if medication is truly the best therapy. And while I?m smart enough to not opine on that topic, there is no arguing that awareness and education for both patients and healthcare professionals are necessary.

In any case, we can be certain that medicine has historically done more for society than any sneaker, soft drink or video game ever has.

To learn more about a career as a pharmaceutical copywriter please feel free to email me at anthony@

Anthony Hemsey is a Sr. Trainer/ VP Placement Specialist at Dola Group Professsional Development. Dola Group is a consulting and executive search firm dedicated soley to the medical pharmaceutical advertising and marketing arena. To learn more about Dola Group?s current program and job openings please visit

To begin a dialogue with one of Dola Group?s professional consultants please send an email to resumes@-? and mention this article!

Web Content Writing Could Be Great For Your Website

Web content is the text, visuals or audio that a viewer encounter while visiting you website. It can even be videos and it is what makes your website. Without content, you would just have plain white blank pages on your website.

The idea to keep people coming back to your website is to keep fresh, attractive, informative and interesting content. No matter what business your website is in, there is a need for attractive words. No one is interested in spending time looking at content that is drab and isn’t telling or showing them anything new. You could have a great web design, but if the interesting content isn’t there people will return.

So now we see why this stuff is so important. If you have no desire or just plain don’t know where to start on creating your web content, there are services available to you. There are organizations online that can create excellent quality material for any website.

Generate More Traffic to Your Website

These services will write content that is appropriate for your business and incorporate phrases that are eye-catching and that can be easily remembered. They will also add keyword rich material into your content that will show up in search engines. Having optimal search ability is important for your website as it will create more traffic. The more keywords that are used the more your website appears in searches and that is how the traffic is generated. The web content the writers create will be of high quality and can be written to fit your specific needs and requirements.

What to Expect

If you are in need of marketing to create brand recognition then professional and attractive content is an essential requirement. Quality is important to promote your website or products and services. These services offer a staff of quality writers to create good material for your website, and some may provide different languages if needed. These writers are usually called ghost writers, which means that the rights are transferred so that the material cannot be reused or resold. It will specifically be for a single website.

Quality is important factor and you must make sure that if you are taking the services of any company, you should know that your work is in capable hands. Your satisfaction is important as this will attract people to your website.

If you just aren’t sure how to make your web content effective or would like to have a service do your ‘ content writing, than look for the best company to give you the utmost worth. Quality web content is affordable and a smart investment for any online business to generate more traffic.

A Pen is Mightier Than Sword

You can have a killer website design and you can employ the latest technologies to make your visitors say “wow!” but unless your web page copy is compelling enough, and unless it gets the right traffic to your website, the only business you do will be accumulating the “wows!”.No doubt, you must have a good-looking website (strangely, even lousy-looking websites do great business sometimes) but along with that you also need to speak smartly and convince your visitors to do business with you. There is a very well known saying by Edmund Henry “The cause of failure lies within the salesman himself , but he often seeks it in the customers”. In todays networking world where each firm tries redeaming its pledge in the midnight hours to strive to the top, a sequenched copywriting can make wonders.

SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms. As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text. The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copy written pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques. Although the ranking procedure is quite complex and makes use of numerous parameters, one important factor is how your pages are spidered or crawled .Sprinkled with keywords, your web page text should be strategically used to convey to the search engine that your web page really contains information relevant to the keyword in focus.

Chareles Butner has said “He who has a product to sell and whispers in a well is not going to get the rupees as he who climbs a tree and shouts”. This is what is the demand of the present scenerio , if you want to demogate yourself to top laurels you need embarking copywriting materials for you company and products. The current statistics reveal that approx 56.38% of private sectors have gained income in their quarterly plans just with proper chronical use of copywriting material. Than why should you turn your site to something which is just visited once in a blue moon, When you can embark the name of your company and its products in laurels of shining stars. The key to it is simple “Seo copywriting”.

specializes in online copywriting. The team at iCopywriter focuses on building content that creates value, increasing traffic to your website with engaging material for Internet users to read. If you need to make sure people find your site first when they search for your product or service, we can produce well written and topical SEO articles so you can get ahead of the competition.

“Behind every dark cloud there is a strike of bright light ,similarly behind every upcoming firm will blend as the bright light”.

Which Team Is Afghanistan’s Karzai On Anyway?

It seems that the US keeps getting kicked in the butt, every time we turn around. It appears as if “no good deed in the Middle East goes unpunished” and of course, we knew this would be a long-term game, so we keep rolling with the punches. Interestingly enough, most of what we are rolling these days are the printing presses to create the money to pay for it all, money which comes with interest payments later and is costing the taxpayers a pretty copper penny, a metal which we should have the Afghans digging out of fully operational mines by now.
Now then, one has to ask; “Which Team is Afghanistan’s Karzai on Anyway?” After all we’ve done – does he have no loyalty whatsoever? Or is this another attempt to cozy up to Pakistan, which could prevent further attacks? Boy is there a lot at play here, and the events which unfold next will set the tone for the future, so this is history in the making folks, so let’s talk.
On October 24, 2011 the Wall Street Journal had an interesting article titled “Karzai Comment Jolts West” by Dion Nissenbaum which stated;
“The US’s latest attempts to strengthen its relationship with Afghan President Hamid Karzai received an unexpected jolt over the weekend, as the Afghan leader said he would back Pakistan if it went to war with the U.S. “God forbid, if any war took place between Pakistan and the United States, we will stand by Pakistan,” Mr. Karzai said an interview broadcast Saturday on Pakistan’s Geo television network. “If Pakistan is attacked and if the people of Pakistan needed Afghanistan’s help, Afghanistan will be there with you.”
Okay so, an acquaintance of mine asks me what I thought of that article, and if I read it. My answer was; yes, indeed, it is rather unfortunate what was said, and yes, it did bother me to read that in the Wall Street Journal, and yet, I think it might have been taken out of context, and the media had a “field day” with it, as always creating controversy for the sake of it. Remember that was a 53-minute interview and that was a couple of sentences taken from almost an hour of cross-talking, heavy handed interview questions.
Karzai, as much as his politics bother me, I realize he is indeed a master manipulating politician, a big fish in a small pond, he’s politically savvy, and plays all sides against the middle and changes sides on a whim. His brother too, what a crook, but that’s how they do things in Afghanistan, just as the Ferengi do things in their world, so, remember the cultural aspects of this.
Next, consider that the US has no intention of going to war with Pakistan and Afghanistan has a less-than-adequate” for a security force and their military equipment of any consequence is old Russian helicopters etc., for now anyway, surely in 10-years they will have Chinese war toys too, and some from (made in) Iran and Turkey. If Afghanistan’s Karzai did declare war on the US and/or decide it was going to make good on such promises, which I believe to be idle threats, then it would be a very short battle, and Karzai, his military hardware, and whatever army he could muster wouldn’t be long for this world.
Also, realize that Hilary made some sharp comments to Pakistan about them harboring terrorists and insurgents who are messing up nation-building and security efforts in Afghanistan, which is 100% true, but imagine being a Muslim Man with a power base, and ego, and have to save face, and being told, almost threatened by a woman?
Some might contend that the US State Department is playing good/guy bad/guy, and I am sure Obama will use that as an excuse to make his next move, or he’ll throw Karzai and company for a loop and play good guy for a bit next, along with our Military Generals, doing the niceties and chumming up to the Pakistani generals and intelligence people while they are busy calling Hilary a “royal witch” – which is what happens behind the scenes, what we never hear about.
Personally, I’d say blow this one off, forget about it, understand the context, and stay the course, unless we can use this to make a strong point. We shouldn’t be surprised, we know how Karzai thinks already. We have bigger fish to fry, and this one is more the news media’s doing than Karzi, he says what is politically prudent as necessary. Plus, he is really into getting bribed, and knows that the US will give him more for acting up and exhibiting bad behavior, he’s unfortunately learned from experience, meanwhile in my opinion he and his brother have been ripping off the inflows from our good deeds, which I wish to remind everyone is taxpayer’s money.
Half of me wants to have Karzi be removed from said planet, the other half makes me think, I am glad he said that because it gives the US more options, and more support at home for those options. Unfortunately, it makes the Obama Administration look bad (only temporarily), and yes, somewhat incompetent along with NATO in the eyes of the world media, which could be a double blow if the Tunisia elections turn out bad for the West, Libya goes Islamic Radical on us, and any of those weapons caches from former Libya down any Airliners in the future.
Okay so, I hope you will please consider all this as the US stock market goes back to 12,000 on the DOW on this final week of October 2001.

I Don’t Have Enough Time! Implement This Simple Strategy to Take Back Control of Your Time

It seems like everyone I talk to these days is saying the same thing, “I’m too busy, I don’t have enough time!” I understand. I feel the same way. Sometimes it feels like I’m on a runaway treadmill that simply won’t stop. There just aren’t enough hours in the day to accomplish everything on my list of things to do, or so it seems. You know that list, the one that you constantly add to and seem to never get everything on it checked off. So, maybe it’s not the actual list that makes us feel that way. It just might be the approach we take to create this list that makes us crazy. After all, you can’t actually manage time. Time is a constant, you can’t stop it, it keeps on going like the Energizer Bunny. You can however, spend some time to develop and implement a strategy to take control of your time. So, let’s get started. Determine what is important to you, how you spend your time, what you’re doing that wastes time, what tasks can be delegated or outsourced, and put together a plan to work smarter, not harder. This will help keep your stress at bay!
A� Goal setting – Determine the things that are important to you. Write them down, these are your goals. If you work in an office, chances are, either your boss has set some goals for you or delegated this task to you. Incorporate that concept into your personal life. Be specific and make your goals measurable. For example, if one of your goals is to spend more quality time with your family, one of your tasks may be to schedule a weekly family activity. At the end of the year, you will have a plethora of memories from those family activities!
A� Activity journal – As you go through your day, write down all the activities that you perform and how much time you spend on each activity, for 1 week. This journal may include, cleaning your house, drive time to and from work, picking up the kids from daycare, mowing the lawn, preparing dinner & school lunches, paying bills, checking emails, catching up with friends on Face Book, etc. Include the amount of sleep you get every night. This may be a wake up call to add another goal to go to bed earlier to get more sleep to optimize health and productivity!
A� Time wasters – Take a look at your activity journal for the amount of time you spend on each activity. Do some investigation to determine how to spend less time on an activity. For example, if you spend a lot of time looking for a specific email in your inbox because you have 2346 of them in there, it’s time to set up folders for specific topics, and implement rules for incoming messages to go right into those folders. You’ll spend less time looking for that specific message when you need it. A good rule to implement for a more efficiently organized inbox is to keep only those messages that you haven’t read yet or need to take action on. Move to a folder or discard all others.
A� Delegation – Delegation is an option that I believe is currently underused these days. It seems that we try to do everything ourselves, which is not an efficient use of our time. Running a household is a huge job and everyone in the family needs to make a contribution if possible. When they’re old enough, teach the kids to make their beds, take out the trash, feed the pets, and set the table for dinner. Keep a family task list of routine activities on the refrigerator with everyone’s name and assigned tasks so that it’s a constant reminder of each family members responsibilities.
A� Outsourcing – Outsourcing is a huge timesaver! There are some tasks that need to be done that you may not know how to do, or you do know how to do them but they consume a lot of time that would be better used on something else. For example, mowing & trimming the lawn. If you have a huge yard that needs to be cut weekly, it may take you a couple of hours minimum to complete. By hiring a lawn service, you could use that time for other tasks, or to get some much needed rest and relaxation.
A� Task list – Create a list of all your tasks from your activity journal, as well as other tasks that you know you need to do. Do not be vague, be specific! This is very important. If the task is large, for example, paint the bedroom, break it down into smaller tasks, such as buy the paint and supplies, determine the best day to paint, remove the furniture, etc. If a task is dependent on another task, like in the example of painting the bedroom, write that dependency next to the task. Prioritize the tasks on this list based on task dependency, due date, and importance.
A� Schedule – Now it’s time to schedule the tasks on your list. Begin with the tasks that have the highest priority and importance. Estimate how much time it will take to complete these tasks and be realistic. Add some extra time for unexpected interruptions. This allows for flexibility in your schedule. After all, we don’t know what we don’t know. If you have a task that requires exceptional brainpower or creativity, schedule that task during the time of day when you are at your peak performance. All these tasks need to be scheduled in your daily planner; either a manual paper planner or an electronic planner, whichever works best for you. Keep your planner with you always. That way, when you need to schedule a new appointment or task, you will know your availability. Keep prioritization in mind as you schedule new appointments or tasks.

Auction House Secrets

As a young Mage in my early levels it took me while to make gold in World of Warcraft. I roamed around the streets of Stormwind stoney broke for many a level with pitiful gear and no mount. The truth was that I spent far too long hanging out with mates in the Pig and Whistle instead of learning to trade on the Auction House.
Now listen, friend, if this sounds like you then don’t despair. You are not alone. The truth is that the player propping up the bar next to you is just as likely to be as broke as you – if not more so.
It’s not your fault. Blizzard does not teach us how to make gold. We’re told at an early stage of the game to simply knock a few mobs on the head and loot the corpses. No wonder we’re all broke! Grinding and questing are the ways most players learn to collect gold in Warcraft. And while they are both ways to make a little gold they are also time consuming and grinding can be just plain boring.
Now pay close attention, friend, for here’s a tip: the quickest and easiest way to make gold in World of Warcraft is to learn how to master the Auction House, for it is here that all commerce of the gold economy takes place. Without a basic understanding of the Warcraft gold economy you’ll be forever starved to gold and destined to wander Azeroth without mount or decent gear. You’ll always be a noob amongst champions.
Now many a player struggles with the Auction House and it is easy to understand why. With literally thousands of items listed every day a player can be forgiven if they get a little confused. Basically, most players need to ask these basic questions:

What do I sell

What’s it worth

What quantity to post

How long to post

When to post
Even if players think they have something to sell, it can be very hard to work out its true worth i.e. its ‘market value’. To do this, a player would have to scour the Auction House listings – of which there are thousands – and find the most frequently quoted price on any given day (called the median price) and average this over several days for any given item.
If this sounds like hard work, it is!
Fortunately there are a number of very good addons that can automate the whole process. The most venerable – and probably still the best – is Auctioneer which can still be downloaded free of charge. If you do nothing else, friend, heed my advice and download this addon – it will transform your game.
But even if you download this addon, you’re just getting started. The real game begins when competing with the hundreds of other players using the same tool.
I’ve written a whole guide on this very topic called Auction House Secrets that takes you step by step through the Warcarft Auction House system and teaches you the tactics and strategies of the champions.
So, friend, take action and learn the secrets of the Auction House and start to trade like a champion and not like a noob.

Success – Acknowledging Success is the Key to Creating Continued Prosperity

Prosperity is something everyone seeks to some extent throughout their lifetime. But like many other things, we tend to wonder why it eludes us in our quest for either a small portion or continued amount of being prosperous. But very seldom can we pinpoint a crucial factor when it comes to enjoying a life full of all the things we desire and work towards.
Acknowledging success in every form is a sure way of allowing more and more abundantly of the desires of our hearts. More time, more money, more relationships are some of the things we work towards and the list goes on. An important aspect in achieving the things that you set your heart on receiving is to start a story board or dream board to identify what those certain things are. Once that is in place, the aspect of reaching for those goals is easier to put into motion. This is considered an action plan and helps you to focus on the finish line.
But the element that is left out in so many cases is the actual acknowledgment of each success when you reach each goal. In too many cases the goal is reached and a new one is put in its place. But how do you grow with the completion of each goal if you do not keep a record of the occasion? And what can you do to make a record for future reference of the milestones you reach? The answer is to keep a success journal. A daily journal is even more specific because it helps you to focus on the accomplishments you have on a daily basis. All of us have successes everyday regardless if they are big or small.
Once you have a record of each milestone you reach, you can now celebrate those moments and revisit those milestones when things tend to look a little they can as you progress. These successes give you places of reference when you look back and see how far you come.

Five Tips for Remembering Dreams

Dreams hold the key to a more peaceful life. They contain answers to life’s problems, whether financial, personal or professional. During the third of your life when you’re sleeping, you can access all the guidance and answers you need. In fact, you can sleep your way to success! All it takes to remember your dreams and unlock this wonderful information are the following steps:
Purpose: Become the “Purposeful Dreamer”A�. Before you go to bed, write down a question you need an answer to in a notebook or a Dream Journal. Or, write a letter to your spiritual guide or to the “Dream Master” with your concern.
Prepare: Be sure to have a notebook or a Dream Journal and pen by your bedside. Repeat the question you wrote down, and affirm that you will remember your dream and/or answer in the morning. Expect the answer; expect the dream.
Practice: For thirty days, write in your Dream Journal anything you remember, whether a word, a feeling or, even a song. Pick up a pen and write down either your dream or “I remember, I remember, I remember” and see what comes to mind. You might be surprised and recall your dream!
Patience: Have patience. If you haven’t remembered your dreams in years, then it just might take awhile to recall them. Every night pose a question. Lightly place your attention on what you want to know and your patience will pay off.
Persistence: Keep on writing down a question; keep on expecting a dream.
You will be richly rewarded!