Keyword Article Companies

When it comes to making the most of your website or blog, you will need to have top notch content. The bottom line is that content brings visitors to your site, and visitors bring profits.

In order to increase traffic to your site, you will want to use a good mix of keyword articles. These will go a long way in increasing your traffic from search engines. Not to mention the fact that keyword articles can also be very educational.

When looking to choose a keyword article company to help you out, there are three important things that you should keep in mind. These details are as follows.

1. A good keyword article company should be devoted to helping you succeed through quality content. This means that you will want to find a service that offers quality content, not just fluff. After all, people are going to be reading what you put on your site. If your writers do not do a good job you will not be making your visitors happy.

2. Even though price is not everything, you will want to take it into consideration. Think of it this way. If you need 10 articles a week, and one service offers them for $6 an article and another $8, you will be saving $20 total every week. Over the course of a month this is $80; and during the year $960. Surely you could find something to do with an extra $960. Remember, costs can add up; shop for the best price without compromising quality.

3. Search for personal service. When you order any type of copywriting project chances are that you will need to be in touch with the writers you are working with. This means that you should do your best to choose a service that will walk you through the process, not one that simply completes the work and sends it back without communication.

Overall, there are several top quality keyword article companies that are available to work for you. As long as you do your research and follow the tips above you should be able to find the one that best suits your needs.

How To Develop Web Content That Sells

Having a website that sells isn't just about having a "snappy" design, although that's a part of it. And it's not just about marketing your site effectively, although that's very important too.

It's also about ensuring that once people reach your page they want to stay for awhile. To do that, you need a combination of the following:

? a logical, informative, easy-to-navigate structure
? an attractive, professional design
? web copy that sells
? marketing strategies and elements in place to attract the right audience

In this article we'll go back to basics and discuss the fundamentals of developing an effective structure for your website. In future articles we'll go into detail on each point and walk you step-by-step through each of the points outlined here.

Many people fall into the trap of making their website simply an on-line brochure that includes selling information. In most situations, visitors to your site DON'T want to be sold.

Instead, they want information on your type of product or service. So ...

1. Add value. Add value. Add value.

The more value-added information you can include on your site, the warmer the relationship you will build with your prospect and the much greater the chances they'll visit your site again and again, refer their friends/colleagues to your site, and of course, buy from you. Make sense?

Here are just some of the types of information you can include on your website:

? Selection tips - how to select the right "widget" for your needs
? How to get the best performance from your product - operating instructions
? Different uses for your products including real life case studies which help your prospective customers get a "horse's mouth" feel for the benefits of owning your product.
? In-depth instructions on how to build something using a range of your products. For instance, if you owned a hardware chain you could include plans and instructions on how to build a pergola or a retaining wall. You could then list all the tools and other items a handyman needs to build it in a checklist type format. From there, the customer could go directly to a full description of each item and then a shopping cart.
? Frequently Asked Questions which help overcome the most common objections.
? Success stories and case studies which flag some of the tremendous successes clients have achieved. See "Imagine Getting Results Like These".
? Directory of useful links that relate to a prospect's needs. For instance, an accountant could include links to the ATO site, ASIC, ASX, BRW etc. etc.

For instance, on this site we include dozens of articles to help business professionals improve the effectiveness of their promotional material.

We do that because we love to give advice that helps people but also we're hoping to build a relationship with potential clients so they'll want to invest in our services down the track.

This philosophy of adding value stems back to the age-old, much coined saying "give generously and you will receive". For more information on this strategy see our article on the law of reciprocation.

Writing articles can be a tedious exercise but it's one that pays off handsomely in the end. Having said that, if you don't have the time to write your own articles you can source other people's articles to publish on your site without spending any money.

Many businesses write articles for their own site but also grant reprint rights so other sites can publish them in return for an acknowledgement and a link back to the author's site. If your organisation operates business-to-business (b-2-b) and you'd like to feature any of our articles on your site, just send me an email letting me know which articles you'd like to feature, and I'll be happy to discuss this opportunity with you.

2. Make it interactive

Naturally it makes sense to know who is visiting your site because you can then contact them to further build the relationship with them and to secure a sale. To do that you can offer:

? a free subscription to a weekly or monthly e-zine
? a "membership" that entitles them to certain privileges
? a FREE consultation
? Guest book - in theory this sounds like an effective way to capture emails. In reality you could find that it's very open to abuse by people wanting to post pointless messages. Also, there's no real benefit in signing a guest book.
? A discussion forum on the other hand provides people with the opportunity to interact with other members and also either post ideas or get advice. If you venture down this track, make sure you moderate the page before items are posted as again, this is open to abuse by your competitors and others who want to "play games".

My Two Favorite Mothers Day Gifts That Cost Next to Nothing

I used to stress over what to get my mom for Mothers Day. For years it was flowers, cards, clothes or even decorative items for her house. As I got older, I noticed that the things she kept around and bragged on most were the things that cost little or nothing but came from real love. You know the ones, the hand print in plaster and/or paint, the photo mug of us together at the zoo and the hand written card all covered in glitter that said nothing more than "I Love You Mommy" on it.
OK, so I'm not a kid any more, but I still noticed that what mom's really like best are the gifts that create or retell of fond memories together.
It was at that very moment that I knew I had to do something different in my Mother's Day gift giving. I needed more of me and us in it and a lot less of it's just for her. Mom's aren't about taking, they are all about giving... especially in giving of themselves to the ones they love most. I needed a Mother's Day present that showed not only that I appreciated all that she had done for me, but one that reminded her that our time together really meant something that couldn't be lost.
Now that I know the real secret to what Mom's really want for Mother's Day, it's become one of my favorite holidays and one we both look forward too each and every year.
Here's just two of the ideas that have kept my mom bragging for months to her friends and the rest of the family.
Mother's Day Gift Idea #1 - The Memory Letter
I got this idea from the old glitter covered card she still had from my school days. I just took it to a new level.
Very simply, I downloaded some free stationery pages to use as the decoration. I then sat down and made a list of some of the really great times I've had that my mom played a large roll in. Vacations, shopping trips, long drives to get me to sporting events, anything that brought a vision of my mom in my head. Bad times that she made better for me were even better.
I then just sat down and put those storied in writing. You know... "Dear Mom, Remember when..." and I filled several pages with those vivid memories. At the end, I simply wrote: "Mom, it's the little things you did that I'll always remember most."
I then printed the stationery pages out (I have lousy handwriting so I typed them) on the stationery downloads and sealed them in a nice envelope that read: "To Mother With Love - Don't open until Mother's Day" and placed that envelope inside another one to mail.
I'm told the tear's of joy fell for days after and she reads the letter again several times a year. I got the biggest hug in the world the next time I was home for a visit.
Mother's Day Gift Idea #2 - The Photo Memory Journal
The idea for this one came from the photo mug I had made for her as a teen. Again, I just took the basic idea and stepped it up a few rungs on the ladder.
This one happens in two parts. Part one, pick up a cheap diary or journal book from your local retail or book store. If you are really short on cash, you can also download some free digital stationery page templates, print a few pages and bind them with some ribbon or lace. Your mom isn't going to care how much it cost as it will be part two that makes the gift.
Part two:
This is what really makes it special. Plan for a day (rain or shine) that you both have off, preferably just a few days after Mother's Day. You can do it before, but I think it's better if part two happens afterward. Pick some place special such as a garden, park, tea room or other photogenic location. You can even plan an afternoon tea followed by the trip to the tropical gardens etc.
On the fist page of the journal, you'll put the planned date, the time you'll pick her up and a note to dress for rain, dress for casual or dress for formal. Nothing more except for the Happy Mother's Day Mom and your signature.
The anticipation will build over the next couple days until the event and that serves to set the mood and ingrain the memory. If your area is prone to rain/spring snow/ or other such weather, be sure and have a backup planned if it's not an indoor event.
The real key is that you are going to do something special together and you will take photos and write memories in the journal to go with them. I even had the rest of the family show up at the end and had professional photos taken of the whole family... first time in 10+ years. My point is that you can do this for next to nothing or you can, if you have the means, spend a little cash and get professional help. The result is the same... Joy and a new treasured memory you made together that will be remembered for many years to come.
Now that you get the idea, take a look around your mother's home and in her closets... ask her if she still has any of your childhood gifts or art projects. Then, take a little imagination and turn that into an updated Mother's Day she'll soon not forget.
One last note.
We filled only a few of the pages of that first journal with memories and photos. Now, we plan little trips a couple of times a year together so we can fill in the rest of the book. She treasures these times more than I can tell you and one day when she's no longer with me, I have no doubt I'll be treasuring the book even more.
Happy Mother's Day Memories...

Beginners Guide to Scrapbooking – How to Get Started in Scrapbooking

Scrapbooking is a rewarding, relaxing hobby. A� Walking into a scrapbooking store, looking at A�magazines or browsing on-line sites can be very confusing to the beginner, so let me just take you through some of the basics. A�Layouts can be single or double pages, and range from very simple to very elaborate. A�You can spend a lot of time on each layout and make all your own letters and embellishments; A�or you can take shortcuts and use ready-made stickers, embellishments and letters. A�I would suggest that the beginner take advantage of what is already available; A�and once you have mastered the basics, then move on to making your own embellishments.
Rules
There is only one rule in scrapbooking - all papers, adhesives, stickers and albums must be acid-free. A�Acid-free will help preserve your photos. A�Good scrapbooking products will also be lignin-free. A�When lignin in paper breaks down, it causes brown spots and yellowing.
SuppliesA�
Basic supplies include: A�an album and refill pages, a small paper trimmer (guillotine), a pair of craft A�scissors, a ruler, a craft mat, some coloured plain and patterned paper, and adhesive. A� A�There are numerous cutters, punches and various tools available if you want to make shapes - the most useful shape to begin with is an oval. A�There are a number of albums on the market, the standard size is 30cm x 30cm, and most scrapbooking papers will fit this size, although may need to be trimmed slightly. A�You can either cover the whole white album page with plain or patterned paper, (or a combination of both) or you can work on the white page and just highlight your photos with coloured mats and decorate the page with stickers.
CroppingA�
Cropping photos - refers to cutting off excess background so that the subject is central. A�You will fit more photos on a page, and won't be distracted by background that doesn't tell a story. A�Sometimes you will decide to leave the background in to give a sense of scale to the subject, A�particularly in a scenic shot, and this is fine.
Matting
Once you have decided on the photos you are going to use on the page, have a really good look at them, noting the colours. A�If any one colour pops out, this is a good one to use for a mat A�for your photo. A�A mat is a piece of paper or card cut slightly larger than the photo. A�It is not essential to mat photos, but is a good way to link the photos on your page. A�If you have several colours in the photos and can't decide which colour to use as the mat, hold the photo in front of it. A�One particular colour will usually stand out. A�A good choice of colour will make the photo appear brighter and cleaner, and a poor choice will fade the photos or overwhelm them. A�When you are satisfied with the mat colour, stick your photo to it. A�If you have several photos to go on a page, mat them all before you start arranging them on the page.
Heading
Use lettering stickers or print a heading on the computer - if you draw a heading, make sure the pens are acid free.
Completing Your PageA�
Arrange the photos on the page, leaving room for a heading and journalling. A�When you are happy with the arrangement, then stick your photos down. A� A�Next, add the heading, and then the journalling.
Journalling
Journalling is where you tell the story of the page. A�Journalling can be written directly on the page, or written or printed on small mats. A�Journalling should include who, what, where and when, and any comments about the day or event that stand out. A�If you are handwriting, use an acid-free pen.
Embellishments
Embellishments refer to any extras on the page - these can be stickers, lace, buttons, paper flowers, ribbons, tickets, programs - almost anything goes - but they should not be too bulky, and if A�not acid-free, should not come into contact with the actual photos. A�Embellishments should also complement the layout, e.g. toys would be perfect on a child's page, but not on a heritage page.
I hope this beginner's guide has been helpful. A�The great thing about scrapbooking is that the finished product is entirely your own, unique, production. A�Getting a group of friends together to scrapbook is also a good way to start. A�You can bounce ideas off one another, and on a practical level, share equipment and papers. A�I always thought I wasn't clever or crafty enough to scrapbook, or didn't have the time, but now realise that I am clever and crafty enough, because the only person I have to please is myself; A�and as far as having enough time - I usually scrapbook now instead of watching television. A�We all need some "me" time; A�and this is a perfect way to get that in.

Content Writing- Helps to Optimize The Website by Judiciously Incorporating Keywords

Content writing is said to be the most easy and relatively straight-forward thing one can ever do. But when you finally sit down for it then you realize how difficult it can be. Web content writing means writing quality yet unique content for the website so that ultimately it boosts the business and your website. But ironically web content writing is chiefly driven by seo and web design. To be more precise web design literally dictates that what font should be used, particular type of wording, perfect layout.

This is just for the benefits of the visitors so that they never feel uncomfortable or disappointed while surfing your site. Same happens in the seo as they want the content which is search engine keyword friendly. Thus, in short web content writers have to listen what seos and web designers have to say. To be honest web content writing is not as easy task and involves a careful process. And this careful process is basically dependent upon the right information, the right style, and the right keywords. All these measure are taken just to attract more visitors, easy for search engines to index, assuring that you achieve a good ranking and are easier for web users to find. Thus, it won't be wrong to say that web content writing is an art and skill which is to tackle with full ease.

Else you will end up loosing your visitors and customers. The sure shot mantra to web content writing is that each and every word should be focused on the reader or visitor. The content should be very engrossing and crisp so that visitor is bound and attracted to read it till the end. As longer the visitor sticks around your website, the better your chance of getting your message across.

And in return you'll achieve your goal for which you actually strived for. Considering the growing importance of content writing many companies have started hiring as well as providing professional writers who excel in the field of web content writing and could provide the best and satisfying services to their employers. The companies who wish for best content for their websites prefer to get the job done by professional writers to thrive excellence in the field. For that they simply search for the companies who provide content writing services through any search engine and hire the services which are most suitable.

content writing services entail website content writing, SEO Content Writing, brochure writing, blog writing, review writing, product descriptions, theme-based article writing, essay writing & editing and more. A website content service isn't just for website copy. It broadly consists of web articles, blogs, press releases, web pages and all other written content. These websites are on various subjects and cater to the web surfers all across the globe.

Website content writing is written in a particular manner adhering to the set guidelines. It depends upon the companies that serve their own subject matter. The matter posted on these websites is written by professional writers known as content writers.

Content writers play a vital role in the proficient content writing services. They serve various content in the various forms of articles, blogs, press realses to enhance the progress of the website promotions. They have a skill of learning and exploring new subjects which makes them expert in their writing.

Content writing services serve many benefits to website owners and businesses, and many countries in the world that have seen this service grounding positively for their company. It offers the company to expand their services on a broad range without considering a special field. Hence, it serves the viewers to get focused and knowledge of the website and ensures the business to get evolution in no time.

You Will Be Warmly Touched and Heavenly Inspired

We all start out as infants in this world, depending on someone to nurture, love, and take care of us. We go through the discovery of everything being new, fresh, and exciting. Then the adolescent years come upon us and, as we become young adults, we learn different kinds of lessons about life from the people around us. Time goes on and we get older as do our mothers and fathers.
One day we may find ourselves expected to take care of them. We know that, as we get older, we may lose our sight, hearing, and memory. But nothing can prepare us for what happens when our loved one's dementia turns into Alzheimer's. The caretaker inevitably feels lost and alone. Our loved ones are not themselves anymore--at least not the way we remember them. They don't know who we are and they don't know who they are.
Some of us listen to what the doctors say and put them in the hands of professionals in a care center for the elderly. But some of us take on the challenge of caring directly for our parents, just as they once took care of us. We're not sure what is on the road ahead, but we know that we love our parents and want only the best for them.
When it was discovered that my father-in-law was not himself and his mental health was deteriorating we took on the task to care for him. It was hard to deal with the man he had become. We had to remember that he was now a victim of the disease--that this person was not longer really him anymore. It was a greater challenge than we could have imagined, caring for him to his dying day; but it was also rewarding.
Remember you are not alone. Don't feel that you've failed when you're aggravated, depressed, or angry. These emotions only show that you are human. I discovered "sun-downers" which is when the person is disoriented at dusk, and that was when dad was really not himself. As he was getting into the later stages of Alzheimer's he was restless and agitated and I started him on resperdol to help try to keep him calm. I used adult day cares for respite time a few hours of the day, just so I could let my mind and body rest. I also ran miles and prayed for strength to get me through this stressful time. Support groups also were very helpful for advice and knowledge from others dealing with this disease. And hospice was wonderful as dad was in the final stages of his Alzheimer's and helped us get ready for his death.
If you are a caregiver or plan to be one, remember that MOMENTS are important. Hang on to those good moments even when the rest of the day is hard. Respite care is important, because if you don't take care of your self than how can you take care of your loved one. Support groups are very important so that you can vent, give ideas and get ideas from others. And remember that to the world you are but only one person, but to that one person you may be the world.

Do You Experience Sleepless Nights? Quick Overview of Insomnia

Everybody experiences an occasional sleepless night.
Sometimes we just can't seem to fall asleep quickly, or we might wake up during the night more than once and find we just can't get back to sleep easily. Then, the next night, we have no problem. Sleep once again comes to us easily. We fall asleep quickly and sleep through the night.
We often instinctively find ourselves using natural ways to help fall asleep when a sleepless night is an occasional occurrence and it isn't a continuing problem. This may involve taking a hot bath or doing a relaxing mental exercise.
But if you find that either or both of these problems (can't fall asleep or lay awake after waking in the night) lasts for nights on end, you may be battling with Insomnia.
When you experience difficulty getting to sleep or staying asleep or having non-refreshing sleep for one month, this is classic definition of Insomnia.
If you find yourself experiencing any of the below symptoms for more than a month you should consider the possibility that you are experiencing Insomnia.
• Fall asleep during the day
• Lay awake in the middle of the night
• Feel tired or exhausted during the day
• Don't feel refreshed when you wake up
• Have Difficulty falling asleep many nights in a row
• Wake up several times during the night for no obvious reason
As soon as you recognize the problem you should begin to explore why you are experiencing a Sleep Challenge and if it is Insomnia, or another sleep related problem.
These are some of the most common and easily identifiable causes of Insomnia:
• Worry
• Headaches
• Physical Pain
• Anxiety or Stress
• Incomplete Tasks
• Alcohol Consumption
• Exercising too late at night
• Uncomfortable bedroom environment
• Eating the wrong the foods or too late at night
• Drinking Caffeinated Beverages too late in the day
• Not properly winding down as bedtime approaches
There exist many natural solutions to most Sleep Challenges. One can find a way to Cure insomnia by using many natural techniques and mental exercises. Sometimes you just need to make a change in your evening or daily routine, or foods you eat.
If you want to Sleep better to enjoy life more, it is time for you to explore various tools that are available for you to use to naturally promote relaxation of your mind and body and to help fall asleep.
One simple way to discover these solutions is to keep a Sleep Journal.
There are many factors involved to determine what can be causing your sleeping difficulties. In a Sleep Journal you will keep track of many pieces of your life relating to your daily routine, including when and what you eat or drink, exercise, and your nightly routine. You can also record what is stressing you during the day, or at night.
Practicing good Sleep Hygiene is an important factor to getting a good night Sleep. Many people don't realize how some things they do every day or in the evening affect their ability to get a good night Sleep.
Using a Sleep Journal is one way to help you determine if you are practicing good Sleep Hygiene or if there are pieces of your daily and nightly routines that you need to improve or change to help fall asleep easily and stay asleep at night.
Insomnia can have a very negative impact on our health and ability to enjoy a productive and joyful life.
There have been various recent studies that show that a lack of sleep can lower your immune system's ability to fight infections and being well rested can help you fight off germs. Not getting enough sleep at night may be the reason you catch colds, or experience the flu more often than other people around you.
Another serious problem is daytime sleepiness. Sleep deprivation can be as dangerous as drinking and driving. It is a common cause of auto accidents. If you find yourself feeling sleep when driving, take a break.
And it can actually be the cause of Depression, not just a symptom. When we don't sleep well, the whole world looks less bright and we are less able to handle small or large challenges that come our way everyday.
These are just a few reasons you would want to resolve your Sleep difficulties quickly and get back on a path to optimal health by easily falling into a restorative sleep every night.

Be A Fat Loss Winner – Should You Stop Losing Weight?

I hear this over and over, several times a day in fact. It's these words, "I want to lose weight."
I'd say back "You should watch your diet by eating clean, workout with moderate aerobics and strength train several times a week".
I also remind them to stop "losing weight". Yes, you heard me, focus on stop losing the weight.
Why? The scale can give you the information that may not be in your favor especially if you lose digits on the scale. The reason, if you are exercising and following a healthy, supportive diet, you can build muscle and become leaner, and maybe you didn't lose anything scale weight number. However, you are leaner therefore your measure or health and fitness has improved. If you follow the scale, you might be discouraged to see you didn't drop weight.
On the other side, if lost the lean muscle on your frame and you lost scale weight because you lost the lean muscle, then, you've completely destroyed your metabolism. Do you see where I'm coming from? Don't slow your metabolism, the key is speeding it up.
Ingrain this in your mental muscle, your brain, to be healthier and fitter equals "reduced body fat percent" Increasing muscle mass is a good thing when it comes to losing fat. So don't lose important muscle mass. You should think this, muscle equals metabolism.
Now, if your grossly overweight, yes, a reduction in the number on the scale is a sign of improvement. This is an example of how people are constantly glued to what number is "on the scale" and not considering several more important factors such as how they look in the mirror, inches lost and how much they've lowered their body fat percentage.
Now, some quick tidbits on strength training so you can reduce body fat:
- Struggle A little. Give your body some a challenge with a slight overload on the weight you use. A repetition range of 8 to 10 reps with a little "struggle" for you but you practicing in good form is an easy way to gauge if the weight is heavy enough.
- No Bouncing. During your repetitions, especially at the bottom of the movement, never bounce. And if you are using heavy weights, you could damage the tendons around the joint.
- Stretch It. Stretch the muscles during and especially after the training session to aid in the recovery process. It doesn't have to take long, even five minutes can help.
With anything, especially living a healthier lifestyle, you need to be persistence and consistent with your habits.

The Power of Gratitude

Gratitude. A simple definition describes it as feeling of thankfulness or appreciation. While that is technically accurate, gratitude is so much more. Being able to understand the power of gratitude is to realize its ability to unlock the door to amazing clear sight, love, joy and healing. It is truly one of the best gifts there is and it is free. With November being the month for Thanksgiving, it is a perfect time to explore or reacquaint yourself with gratitude.
Gratitude changes your outlook from looking through a lens of lack to looking through a lens of possibility. They are two very different places for your spirit to sit. Words are power and it is your choice what words you give life. You can talk yourself into struggle and hopelessness or you can chose words that acknowledge the gifts, talents, experiences and people in your life that edify your soul. Being grateful lays the ground work for changing circumstances.
Gratitude comes in big and small packages and can bring laughter or tears or both. It can catch you at unexpected moments that are so surprising, it leaves you standing in awe or on your knees with your arms stretched open wide and thankful, so thankful. It can come at a quiet time while you are looking at your sleeping son who is now twenty, but you swear for just a second he was two again. It can come while walking out of in a hospital exit with your father who has spent two months in there beating unbelievable odds. It comes when the words your mother said to you years ago that did not make sense then, just clicks in place like a divine puzzle providing the words of wisdom you needed to hear today.
Opening your heart to gratitude leaves you open to healing that allows forgiveness, unconditional love and the acceptance that we are all imperfect, but still worthy of love in that imperfection. It allows you to look at things and people from new perspectives and see them as the wonderful prisms that they are. Oh, the possibilities.
Keeping a journal is a wonderful way to either begin or end your day in gratitude. I recently heard a story of a young man who created a 'Book of Yeah' that he carried with him. When he noticed someone having a bad day, he asked them to write what they were grateful for in the book. Not only did this change their disposition, he has an invaluable account of human perspective, perseverance and amazing moments. Try that if you dare. Pay it forward.
This year at the Thanksgiving, go around the table and let your guest say what they are thankful for. You may even ask them to write it down in a Thanksgiving journal that you keep from year to year. The answers will set the right tone for the day and may even start a new tradition.
"There are only two ways to live your life.
One is as though nothing is a miracle.
The other is as though everything is a miracle."
- Albert Einstein

Newspapers Can Make Money Online

You can't eat page views for dinner.
American newspapers are finding that out the hard way as their disastrous decision based on the "information should be free" mantra to give their content away on their web sites has led to failure. While this has probably been only a minor factor in the demise recently of the Rocky Mountain News, Seattle Post-Intelligencer and Tucson Citizen and the comatose financial state of many other papers, it has become a great motivator.
Now, momentum is building the other way ... instead of sitting back and wistfully hoping that a high number of pageviews would generate a demand for advertising, which hasn't happened, publishers are actively looking at a variety of methods to make money online.
"For many years, I have been concerned that so many newspapers tried to charge for access to their brands and content in one medium ... print ... while giving it away in another medium, online," says former Wall Street Journal publisher Gordon Crovitz.
"This had the unintended consequence of signaling to readers that the value was less online. Newspaper publishers hoped that online advertising would be enough to support their digital operations and indeed hoped that it would be the growth engine for the entire news franchise, print and online. Alas, online advertising only grew to the trees, not to the sky.
"Now, with online advertising in cyclical decline, news publishers of all kinds ... newspapers and magazines but also online-only news organizations ... see that it's hard to support a news department with only the advertising revenue stream."
Of the various pay possibilities, the most likely to gain widespread use in the future of journalism is ...
SUBSCRIPTIONS. The Arkansas Democrat-Gazette, which long has been the only sizable metro paper to charge for its web site, makes readers pay $4.95 a month. Since that's about 16 cents a day, we'd say it's far too low. We'd make it a nice round number, easy to remember ... $20 a month. That hopefully would bring in a substantial amount of revenue.
But charge what you need to charge to survive ... in this sense, a newspaper will become more like a newsletter with a narrow scope but an audience willing to support it. Aren't many newsletters profitable?
Subscription has the advantage of being familiar ... just as you subscribe to receive newspapers and magazines, you would subscribe to gain access to online news.
Crovitz ... who is known for turning the Journal around financially and building its pay site to more than one million subscribers, the most successful such effort in the world ... expects the subscription method to work the best: "People want full access to their favorite brands without being challenged continuously to make buying decisions."
In doing so, he had the last laugh over his critics.
"Over the years, there were times when people predicted that readers would never pay to access news online," he says. "By the time the Wall Street Journal Online crossed the one million paying subscriber mark, the critics quieted down."
He makes the important point that while it costs a newspaper money to add a print subscriber, it costs little or nothing to add an online subscriber.
"The profitability of online subscription revenue is very, very attractive. Remember that unlike with print subscriptions, which require buying more newsprint, adding press capacity and using trucks and trains to deliver the newspaper, in the case of digital products the incremental cost is almost $0, making the profitability high."
A very significant event in the move toward a subscription model online occurred with the entry of Steve Brill ... the innovative founder of American Lawyer magazine and CourtTV ... and his launch of a venture called Journalism Online, set to begin this fall.
Brill wants to build a national site in which newspaper, magazine and online publishers would place their content. Readers would buy "annual or monthly subscriptions, day passes and single articles from multiple publications."
His partners include Crovitz and cable executive Leo Hindery, so it's a pretty high-powered effort that may force a breakthrough and create the answer everyone's been waiting for.
Another way being widely discussed is ...
MICROPAYMENTS. Readers would establish a credit account and be charged a token amount, perhaps a few pennies, for each article they click on. That amount would have to be tinkered with to make sure enough revenue comes in. Then there's ...
THE METER. Readers presumably would "park" on the news site and feed the meter to stay on it. The New York Times is considering this one ... readers would get some free time to look at a certain number of word counts or pageviews, then click! the meter would start running and they'd start paying. The NYT also is pondering ...
THE PBS WAY. Maybe there wouldn't be those dreadful pledge drives, but readers could buy various membership levels and instead of a Times tote bag, they'd get certain privileges on the paper's web site. Or maybe they'd get a tote bag, too. And while you're on this or another paper's site, why not play ...
BINGO. That's what the British papers do. Nigel Eccles, co-founder and CEO of a British web site where people trade predictions on current and future news events, says "the majority of UK newspapers now offer online bingo." Readers pay "via debit or credit card" and "most of the games are for small stakes."
Nonetheless, this represents a significant revenue source for the papers: "At a guess I would say between 25 - 50 percent of UK newspaper online revenues comes from non-advertising sources. Of that a big chunk is online gaming."
Bingo is just the beginning. Eccles says other popular and lucrative attractions on British paper web sites are "sports betting and also fantasy football (soccer) and cricket. The Sun has a Bingo site which I believe is a big revenue generator for them. They also have white labels with a sports book and online casino. The Telegraph runs a number of very profitable businesses, including a puzzle center and premium fantasy league. Also the Telegraph's puzzle centre is popular."
Incidentally, white label means a product or service developed by one company that other companies rebrand to make it appear they made it ... as U.S. papers could easily do in reusing these game forms to make some online money.
And what about their effort so far? "It actually surprises me that U.S. newspapers do not offer premium fantasy sports games," Nigel says. "We are currently developing one for the U.S. market (baseball and NFL) and it has surprised me how few of them have an offering."
Another technique would be to use ...
VIDEO ADS. These would stem from video being blended into reporters' content on the web.
"The one small piece of good news out of Internet monetization is that web users consider a 10- or 15-second ad that precedes watching a video to be a fair price to pay for free content," says Paul Conti, instructor in communications at The College of Saint Rose and former news director of NBC affiliate WNYT.
"They ignore most banner ads. They ignore the fly outs on web sites. They click away from 'cover over' ads. They will sit and watch the 10- or 15-second ads that precede video.
"If I were newspaper companies, I'd be looking at ways to hire some of the TV reporters and producers who have been laid off. That's their expertise and many of the victims were very experienced. I realize many newspapers are in no financial condition to do it. Frankly, they should have been moving in this direction three years ago."
Now we come to the most successful online newspaper revenue method ever devised in this country ... it's what the Wall Street Journal does ... put up a wall and make part of the site free and call the other part ...
PREMIUM. The Journal charges to look at the premium side ... you pay a subscription ... and makes it special.
The strategy seems simple enough: Give some popular content away for no charge ... political, arts and opinion pieces, blogs, some breaking news stories ... to build traffic. And then, behind the pay wall, offer niche content not available elsewhere. In the WSJ's case, this is its narrow-focus and extensive business and financial coverage.
Does it work? Well, the Journal makes money off it, and the staffers use the money to buy food so they can have dinner. Those page views aren't very appetizing.