Archive: December 1, 2020

A Pen is Mightier Than Sword

You can have a killer website design and you can employ the latest technologies to make your visitors say “wow!” but unless your web page copy is compelling enough, and unless it gets the right traffic to your website, the only business you do will be accumulating the “wows!”.No doubt, you must have a good-looking website (strangely, even lousy-looking websites do great business sometimes) but along with that you also need to speak smartly and convince your visitors to do business with you. There is a very well known saying by Edmund Henry “The cause of failure lies within the salesman himself , but he often seeks it in the customers”. In todays networking world where each firm tries redeaming its pledge in the midnight hours to strive to the top, a sequenched copywriting can make wonders.

SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms. As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text. The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copy written pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques. Although the ranking procedure is quite complex and makes use of numerous parameters, one important factor is how your pages are spidered or crawled .Sprinkled with keywords, your web page text should be strategically used to convey to the search engine that your web page really contains information relevant to the keyword in focus.

Chareles Butner has said “He who has a product to sell and whispers in a well is not going to get the rupees as he who climbs a tree and shouts”. This is what is the demand of the present scenerio , if you want to demogate yourself to top laurels you need embarking copywriting materials for you company and products. The current statistics reveal that approx 56.38% of private sectors have gained income in their quarterly plans just with proper chronical use of copywriting material. Than why should you turn your site to something which is just visited once in a blue moon, When you can embark the name of your company and its products in laurels of shining stars. The key to it is simple “Seo copywriting”.

specializes in online copywriting. The team at iCopywriter focuses on building content that creates value, increasing traffic to your website with engaging material for Internet users to read. If you need to make sure people find your site first when they search for your product or service, we can produce well written and topical SEO articles so you can get ahead of the competition.

“Behind every dark cloud there is a strike of bright light ,similarly behind every upcoming firm will blend as the bright light”.

Top 10 Editing Rules To Drop

As a copyeditor and president of a copyediting/copywriting firm, there are times I find great satisfaction in what I do. Like the time I helped a group of consultants turn a garbled mess of technospeak into an award-winning presentation. Or the time I stopped an IT firm from submitting a proposal describing its expertise in porker productivity. (It was supposed to be worker productivity?efficiency, in other words.)

Then there are times when I feel as though I?m spinning my wheels. ?I?ve changed since to because once again! And while to whereas! And thank goodness I caught that pesky over and changed it to more than. Readers would never have understood what the author meant if I hadn?t!? Of course readers would have understood.

But these are the types of reflexive, mechanical changes that we make as editors because ? well, because someone told us to a long time ago. Guess what? I?ve quit making them. Not because preserving distinctions isn?t important?in fact, it?s terribly important and one of our responsibilities as editors of medical journals and other industry-essential documents.. Distortions of usage can affect meaning. The primary role of an editor is to clarify meaning and ensure that a writer?s message will be understood easily and precisely by readers.

And I love being an editor, but I feel strongly that some of the changes we?ve customarily made because ?that?s how it?s done? just aren?t relevant anymore. Our role is not to insist on usage distinctions that don?t affect meaning and that, frankly, no one cares about anymore?much less understands. Doing so reduces our credibility, trivializes our profession, and positions us as little more than mechanical word-switchers, dogmatically replacing one perfectly good word with another.

Worrying over unimportant details detracts us from our true role: ensuring that the written word will be understood effortlessly by readers. That?s the job that I want. And dagnabit, that?s the job I?m going to have.

Starting today, I?m going to stop making the following 10 editorial ?corrections.? I just don?t believe in them anymore. Most contemporary usage guides agree with me. Do you?

Sam?s Top 10 List of ?Errors? to Stop ?Fixing?

1.Since to because. In a nutshell, Garner?s Modern American Usage says of since, ?This subordinating conjunction may bear a sense either of time or of logical connection.? And it?s been used that way for centuries (see the New Testament, Luke 1:13, for example: ?Mary said to the angel, ?How can this be, since I am a virgin???). Yet we?ve all been taught that since must be changed to because when it denotes a sense of causation. I?ve even been marked down on an editing test for not doing so. Folks, listen to Garner: Unless using since risks actual temporal confusion?and it rarely does?feel free to use it. Readers will understand you.

2.Additionally to in addition. Every corporation I?ve worked for has asked me to replace the former with the latter. But I just checked the Webster?s and ? additionally is in there, listed as an adverb synonymous with furthermore. I?m using it.

3.Over to more than. Here?s what the New York Public Library Writer?s Guide to Style and Usage says: ?Despite a long and illustrious battle by grammarians to preserve the distinction between countable units (more than) and cumulative quantities (over), all dictionaries, most commentators, and many excellent writers make no distinction between the use of more than and over.? Hey?if over is good enough for ?many excellent writers,? it?s good enough for me.

4.Compare with to compare to, and vice versa. I understand the traditional distinction between these two terms: compare with contrasts dissimilar things; compare to ? umm ? compares similar things. But do you honestly think that the following sentence (from New York Times technology writer Eric Taub) doesn?t make sense? ?The [Panasonic] ad points out plasma?s superior contrast, color rendition ? and durability when compared to LCD TVs.? Taub?s writing sounds so natural that I just can?t find fault with it. Distinctions that are this fine?and that only editors care about or understand?seem like good candidates for discarding.

5.Like to as or as if. Maintaining this usage distinction requires knowledge of grammar?sadly, on the wane. From about the 17th to the mid-20th centuries, like was allowed to serve only as an adjective. As Garner writes, ?in traditional usage, like is a preposition that governs nouns and noun phrases, not a conjunction that governs verbs or clauses.? Thus, ?The movie ended just as [not like] we hoped it would? and ?It seems as if [not like] we?ll never finish writing this proposal.? Yet the conjunctive use of like has long been ?a usage on the borderline of acceptability in American English? (Robert C. Pooley, 1946); many other teachers and commentators have agreed that ?indefensible it certainly is not? (George P. Krapp, 1969). If it?s good enough for Shakespeare, Keats, authorized translators of the Bible, and Robert W. Burchfield?who wrote in 1922 that ?the distribution patterns suggest that the long-standing resistance to this nippy little word is beginning to crumble as a new century approaches??the conjunctive like is good enough for me. ?Like Scarlet O?Hara, my sister vowed to think about everything tomorrow? many be informal English, but I will not edit it as as. Conversely, I will not edit as to like in a conservative context?I?ll leave what?s there just like it is, as it pleased its author?s ear.

6.While to although or whereas. Hypercorrect editors insist that while be used only to denote the passage of time; for years, I?ve dutifully swapped it for although or whereas. But as Garner points out, ?While is a more relaxed and conversational term than although or whereas? and is a perfectly fine replacement. Relaxed and conversational writing is appropriate in many contexts where whereas would sound stilted. (Side note: Though is acceptable for although in all but the most formal writing?and when the ear wants it.)

7.On the other hand. I am universally told that if on the other hand is used, it must be preceded by on the one hand. Tell it to Pulitzer Prize winner Michael Dirda: ?At a local used-book warehouse I seize upon a lovely copy of the English edition of John Collier?s His Monkey Wife. ? Alas, it?s the second printing. On the other hand, it?s only $7.? Do you seriously want to tell Dirda that his meaning isn?t clear?or that his phrasing is incorrect?

Although a caring managing editor could convince me to make the seven changes for her publications, I?m adamant about the three that follow. I?m not hard to work with?really?but I simply refuse to follow these ?rules? any longer.

You might think that most editors stopped following these nonrules a long time ago, but supervisors and reviewers routinely still insist on them:

8.?You can?t start a sentence with and, but, so, and because.? This groundless superstition is based in a belief that starting a sentence with words like and or but will result in a sentence fragment. It doesn?t. Moreover, some of the most beautiful writing in the English language uses this convention. I give you Emily Dickinson, for example: ?Because I could not stop for death, he kindly stopped for me.? And F. Scott Fitzgerald: ?So we beat on, boats against the current, borne back ceaselessly into the past.?

9.?You can?t end a sentence with a preposition.? One of our most important concerns as editors is to ensure that writing is clear and understandable. So I prefer ?He?s the one guy I won?t go out with? to ?He?s the one guy with whom I won?t go out.? Both sentences are correct, but the second is less clear?and would sound natural only coming from the mouth of a Jane Austen heroine. If her heroines used the word guy, that is. Or went out with people.

10.?You mustn?t split infinitives.? You can find two whole pages of commentary on this topic in Garner, but I?ll summarize here: ?? the rule against ?splitting an infinitive? contradicts the rules of grammar and the practice of our best writers.? I couldn?t agree more, but many writers still insist on this rule. In fact, I once attended a seminar by a Famous Editor who said that he still teaches his students to follow this rule. His justification? Other writers might think that his students are incorrect if they split an infinitive?even though they?re absolutely not.

That?s the kind of logic that I want to eradicate. This logic frightens us into upholding nonsensical or dated rules lest we appear to be ignorant. It tells us to horde our editorial rules, however trivial, as proof of our competence.

I no longer believe that they bring any value to a manuscript; on the contrary, I think making these ?fixes? wastes editorial time, alters an author?s text unnecessarily, and often creates stilted prose that?s not in keeping with the author?s style or intent. But, take heart, readers: The style book of one of the companies I work for includes the no?split infinitive rule and a few of the other rules listed above that I don?t follow?and haven?t for four years now. And the company still employs me. The lesson I take from that? If you?re a conscientious editor, your clients are going to hang on to you?even (or maybe especially) if you explain your commitment distinguishing spurious rules from sound contemporary ones. Clients come to us because we?re professional editors?and few clients would willingly publish old-fashioned?sounding content. Don?t they deserve the best of our professional editorial practices from us?

Many clients and editors still cherish what Fowler called ?sacred superstitions.? As more of us make an effort to educate clients about why we?re resisting them, over time they?ll continue to lose traction; that?s the only way they will. And when that happens, we can pay more attention to the things that really matter.

My Two Favorite Mothers Day Gifts That Cost Next to Nothing

I used to stress over what to get my mom for Mothers Day. For years it was flowers, cards, clothes or even decorative items for her house. As I got older, I noticed that the things she kept around and bragged on most were the things that cost little or nothing but came from real love. You know the ones, the hand print in plaster and/or paint, the photo mug of us together at the zoo and the hand written card all covered in glitter that said nothing more than “I Love You Mommy” on it.
OK, so I’m not a kid any more, but I still noticed that what mom’s really like best are the gifts that create or retell of fond memories together.
It was at that very moment that I knew I had to do something different in my Mother’s Day gift giving. I needed more of me and us in it and a lot less of it’s just for her. Mom’s aren’t about taking, they are all about giving… especially in giving of themselves to the ones they love most. I needed a Mother’s Day present that showed not only that I appreciated all that she had done for me, but one that reminded her that our time together really meant something that couldn’t be lost.
Now that I know the real secret to what Mom’s really want for Mother’s Day, it’s become one of my favorite holidays and one we both look forward too each and every year.
Here’s just two of the ideas that have kept my mom bragging for months to her friends and the rest of the family.
Mother’s Day Gift Idea #1 – The Memory Letter
I got this idea from the old glitter covered card she still had from my school days. I just took it to a new level.
Very simply, I downloaded some free stationery pages to use as the decoration. I then sat down and made a list of some of the really great times I’ve had that my mom played a large roll in. Vacations, shopping trips, long drives to get me to sporting events, anything that brought a vision of my mom in my head. Bad times that she made better for me were even better.
I then just sat down and put those storied in writing. You know… “Dear Mom, Remember when…” and I filled several pages with those vivid memories. At the end, I simply wrote: “Mom, it’s the little things you did that I’ll always remember most.”
I then printed the stationery pages out (I have lousy handwriting so I typed them) on the stationery downloads and sealed them in a nice envelope that read: “To Mother With Love – Don’t open until Mother’s Day” and placed that envelope inside another one to mail.
I’m told the tear’s of joy fell for days after and she reads the letter again several times a year. I got the biggest hug in the world the next time I was home for a visit.
Mother’s Day Gift Idea #2 – The Photo Memory Journal
The idea for this one came from the photo mug I had made for her as a teen. Again, I just took the basic idea and stepped it up a few rungs on the ladder.
This one happens in two parts. Part one, pick up a cheap diary or journal book from your local retail or book store. If you are really short on cash, you can also download some free digital stationery page templates, print a few pages and bind them with some ribbon or lace. Your mom isn’t going to care how much it cost as it will be part two that makes the gift.
Part two:
This is what really makes it special. Plan for a day (rain or shine) that you both have off, preferably just a few days after Mother’s Day. You can do it before, but I think it’s better if part two happens afterward. Pick some place special such as a garden, park, tea room or other photogenic location. You can even plan an afternoon tea followed by the trip to the tropical gardens etc.
On the fist page of the journal, you’ll put the planned date, the time you’ll pick her up and a note to dress for rain, dress for casual or dress for formal. Nothing more except for the Happy Mother’s Day Mom and your signature.
The anticipation will build over the next couple days until the event and that serves to set the mood and ingrain the memory. If your area is prone to rain/spring snow/ or other such weather, be sure and have a backup planned if it’s not an indoor event.
The real key is that you are going to do something special together and you will take photos and write memories in the journal to go with them. I even had the rest of the family show up at the end and had professional photos taken of the whole family… first time in 10+ years. My point is that you can do this for next to nothing or you can, if you have the means, spend a little cash and get professional help. The result is the same… Joy and a new treasured memory you made together that will be remembered for many years to come.
Now that you get the idea, take a look around your mother’s home and in her closets… ask her if she still has any of your childhood gifts or art projects. Then, take a little imagination and turn that into an updated Mother’s Day she’ll soon not forget.
One last note.
We filled only a few of the pages of that first journal with memories and photos. Now, we plan little trips a couple of times a year together so we can fill in the rest of the book. She treasures these times more than I can tell you and one day when she’s no longer with me, I have no doubt I’ll be treasuring the book even more.
Happy Mother’s Day Memories…

Which Team Is Afghanistan’s Karzai On Anyway?

It seems that the US keeps getting kicked in the butt, every time we turn around. It appears as if “no good deed in the Middle East goes unpunished” and of course, we knew this would be a long-term game, so we keep rolling with the punches. Interestingly enough, most of what we are rolling these days are the printing presses to create the money to pay for it all, money which comes with interest payments later and is costing the taxpayers a pretty copper penny, a metal which we should have the Afghans digging out of fully operational mines by now.
Now then, one has to ask; “Which Team is Afghanistan’s Karzai on Anyway?” After all we’ve done – does he have no loyalty whatsoever? Or is this another attempt to cozy up to Pakistan, which could prevent further attacks? Boy is there a lot at play here, and the events which unfold next will set the tone for the future, so this is history in the making folks, so let’s talk.
On October 24, 2011 the Wall Street Journal had an interesting article titled “Karzai Comment Jolts West” by Dion Nissenbaum which stated;
“The US’s latest attempts to strengthen its relationship with Afghan President Hamid Karzai received an unexpected jolt over the weekend, as the Afghan leader said he would back Pakistan if it went to war with the U.S. “God forbid, if any war took place between Pakistan and the United States, we will stand by Pakistan,” Mr. Karzai said an interview broadcast Saturday on Pakistan’s Geo television network. “If Pakistan is attacked and if the people of Pakistan needed Afghanistan’s help, Afghanistan will be there with you.”
Okay so, an acquaintance of mine asks me what I thought of that article, and if I read it. My answer was; yes, indeed, it is rather unfortunate what was said, and yes, it did bother me to read that in the Wall Street Journal, and yet, I think it might have been taken out of context, and the media had a “field day” with it, as always creating controversy for the sake of it. Remember that was a 53-minute interview and that was a couple of sentences taken from almost an hour of cross-talking, heavy handed interview questions.
Karzai, as much as his politics bother me, I realize he is indeed a master manipulating politician, a big fish in a small pond, he’s politically savvy, and plays all sides against the middle and changes sides on a whim. His brother too, what a crook, but that’s how they do things in Afghanistan, just as the Ferengi do things in their world, so, remember the cultural aspects of this.
Next, consider that the US has no intention of going to war with Pakistan and Afghanistan has a less-than-adequate” for a security force and their military equipment of any consequence is old Russian helicopters etc., for now anyway, surely in 10-years they will have Chinese war toys too, and some from (made in) Iran and Turkey. If Afghanistan’s Karzai did declare war on the US and/or decide it was going to make good on such promises, which I believe to be idle threats, then it would be a very short battle, and Karzai, his military hardware, and whatever army he could muster wouldn’t be long for this world.
Also, realize that Hilary made some sharp comments to Pakistan about them harboring terrorists and insurgents who are messing up nation-building and security efforts in Afghanistan, which is 100% true, but imagine being a Muslim Man with a power base, and ego, and have to save face, and being told, almost threatened by a woman?
Some might contend that the US State Department is playing good/guy bad/guy, and I am sure Obama will use that as an excuse to make his next move, or he’ll throw Karzai and company for a loop and play good guy for a bit next, along with our Military Generals, doing the niceties and chumming up to the Pakistani generals and intelligence people while they are busy calling Hilary a “royal witch” – which is what happens behind the scenes, what we never hear about.
Personally, I’d say blow this one off, forget about it, understand the context, and stay the course, unless we can use this to make a strong point. We shouldn’t be surprised, we know how Karzai thinks already. We have bigger fish to fry, and this one is more the news media’s doing than Karzi, he says what is politically prudent as necessary. Plus, he is really into getting bribed, and knows that the US will give him more for acting up and exhibiting bad behavior, he’s unfortunately learned from experience, meanwhile in my opinion he and his brother have been ripping off the inflows from our good deeds, which I wish to remind everyone is taxpayer’s money.
Half of me wants to have Karzi be removed from said planet, the other half makes me think, I am glad he said that because it gives the US more options, and more support at home for those options. Unfortunately, it makes the Obama Administration look bad (only temporarily), and yes, somewhat incompetent along with NATO in the eyes of the world media, which could be a double blow if the Tunisia elections turn out bad for the West, Libya goes Islamic Radical on us, and any of those weapons caches from former Libya down any Airliners in the future.
Okay so, I hope you will please consider all this as the US stock market goes back to 12,000 on the DOW on this final week of October 2001.

If You Move Frequently, A Medical Journal Is an Invaluable Tool to Have

My eldest son had surgery two weeks ago and it brought to mind a great tip that I learned from a nurse. Whether or not you have a child this is an invaluable tool to have. She suggested having a medical notebook or journal for each person in your family. It has served me very well over the years. I have done this for each of my sons, who have asthma. I have a notebook for every one of them and I log in any major health events in their lives. Vaccinations, ER visits, major illnesses, surgeries, allergy information are all logged into the book. This is so helpful if you move frequently and/or have children with a chronic health problem, like asthma.
If you move often like we do, it takes time for our medical records to catch up with us, so sometimes our health care providers do not have access to our medical records right away. This tool helps me put a medical issue in context and/or provide further information to our new doctor.
This tool will come in handy when you have to fill out medical history forms for your new doctor. It is difficult to remember the details of doctors, health events, treatments, medications and preventative care. This notebook prevents the frustration of having to wait for all of your medical records to be transferred and making phone calls to your previous doctors to get the information you need. Instead, you will have a summary of these details to hand, which will help make the transfer to your new physician easier.

Beginners Guide to Scrapbooking – How to Get Started in Scrapbooking

Scrapbooking is a rewarding, relaxing hobby. A� Walking into a scrapbooking store, looking at A�magazines or browsing on-line sites can be very confusing to the beginner, so let me just take you through some of the basics. A�Layouts can be single or double pages, and range from very simple to very elaborate. A�You can spend a lot of time on each layout and make all your own letters and embellishments; A�or you can take shortcuts and use ready-made stickers, embellishments and letters. A�I would suggest that the beginner take advantage of what is already available; A�and once you have mastered the basics, then move on to making your own embellishments.
There is only one rule in scrapbooking – all papers, adhesives, stickers and albums must be acid-free. A�Acid-free will help preserve your photos. A�Good scrapbooking products will also be lignin-free. A�When lignin in paper breaks down, it causes brown spots and yellowing.
Basic supplies include: A�an album and refill pages, a small paper trimmer (guillotine), a pair of craft A�scissors, a ruler, a craft mat, some coloured plain and patterned paper, and adhesive. A� A�There are numerous cutters, punches and various tools available if you want to make shapes – the most useful shape to begin with is an oval. A�There are a number of albums on the market, the standard size is 30cm x 30cm, and most scrapbooking papers will fit this size, although may need to be trimmed slightly. A�You can either cover the whole white album page with plain or patterned paper, (or a combination of both) or you can work on the white page and just highlight your photos with coloured mats and decorate the page with stickers.
Cropping photos – refers to cutting off excess background so that the subject is central. A�You will fit more photos on a page, and won’t be distracted by background that doesn’t tell a story. A�Sometimes you will decide to leave the background in to give a sense of scale to the subject, A�particularly in a scenic shot, and this is fine.
Once you have decided on the photos you are going to use on the page, have a really good look at them, noting the colours. A�If any one colour pops out, this is a good one to use for a mat A�for your photo. A�A mat is a piece of paper or card cut slightly larger than the photo. A�It is not essential to mat photos, but is a good way to link the photos on your page. A�If you have several colours in the photos and can’t decide which colour to use as the mat, hold the photo in front of it. A�One particular colour will usually stand out. A�A good choice of colour will make the photo appear brighter and cleaner, and a poor choice will fade the photos or overwhelm them. A�When you are satisfied with the mat colour, stick your photo to it. A�If you have several photos to go on a page, mat them all before you start arranging them on the page.
Use lettering stickers or print a heading on the computer – if you draw a heading, make sure the pens are acid free.
Completing Your PageA�
Arrange the photos on the page, leaving room for a heading and journalling. A�When you are happy with the arrangement, then stick your photos down. A� A�Next, add the heading, and then the journalling.
Journalling is where you tell the story of the page. A�Journalling can be written directly on the page, or written or printed on small mats. A�Journalling should include who, what, where and when, and any comments about the day or event that stand out. A�If you are handwriting, use an acid-free pen.
Embellishments refer to any extras on the page – these can be stickers, lace, buttons, paper flowers, ribbons, tickets, programs – almost anything goes – but they should not be too bulky, and if A�not acid-free, should not come into contact with the actual photos. A�Embellishments should also complement the layout, e.g. toys would be perfect on a child’s page, but not on a heritage page.
I hope this beginner’s guide has been helpful. A�The great thing about scrapbooking is that the finished product is entirely your own, unique, production. A�Getting a group of friends together to scrapbook is also a good way to start. A�You can bounce ideas off one another, and on a practical level, share equipment and papers. A�I always thought I wasn’t clever or crafty enough to scrapbook, or didn’t have the time, but now realise that I am clever and crafty enough, because the only person I have to please is myself; A�and as far as having enough time – I usually scrapbook now instead of watching television. A�We all need some “me” time; A�and this is a perfect way to get that in.

I Don’t Have Enough Time! Implement This Simple Strategy to Take Back Control of Your Time

It seems like everyone I talk to these days is saying the same thing, “I’m too busy, I don’t have enough time!” I understand. I feel the same way. Sometimes it feels like I’m on a runaway treadmill that simply won’t stop. There just aren’t enough hours in the day to accomplish everything on my list of things to do, or so it seems. You know that list, the one that you constantly add to and seem to never get everything on it checked off. So, maybe it’s not the actual list that makes us feel that way. It just might be the approach we take to create this list that makes us crazy. After all, you can’t actually manage time. Time is a constant, you can’t stop it, it keeps on going like the Energizer Bunny. You can however, spend some time to develop and implement a strategy to take control of your time. So, let’s get started. Determine what is important to you, how you spend your time, what you’re doing that wastes time, what tasks can be delegated or outsourced, and put together a plan to work smarter, not harder. This will help keep your stress at bay!
A� Goal setting – Determine the things that are important to you. Write them down, these are your goals. If you work in an office, chances are, either your boss has set some goals for you or delegated this task to you. Incorporate that concept into your personal life. Be specific and make your goals measurable. For example, if one of your goals is to spend more quality time with your family, one of your tasks may be to schedule a weekly family activity. At the end of the year, you will have a plethora of memories from those family activities!
A� Activity journal – As you go through your day, write down all the activities that you perform and how much time you spend on each activity, for 1 week. This journal may include, cleaning your house, drive time to and from work, picking up the kids from daycare, mowing the lawn, preparing dinner & school lunches, paying bills, checking emails, catching up with friends on Face Book, etc. Include the amount of sleep you get every night. This may be a wake up call to add another goal to go to bed earlier to get more sleep to optimize health and productivity!
A� Time wasters – Take a look at your activity journal for the amount of time you spend on each activity. Do some investigation to determine how to spend less time on an activity. For example, if you spend a lot of time looking for a specific email in your inbox because you have 2346 of them in there, it’s time to set up folders for specific topics, and implement rules for incoming messages to go right into those folders. You’ll spend less time looking for that specific message when you need it. A good rule to implement for a more efficiently organized inbox is to keep only those messages that you haven’t read yet or need to take action on. Move to a folder or discard all others.
A� Delegation – Delegation is an option that I believe is currently underused these days. It seems that we try to do everything ourselves, which is not an efficient use of our time. Running a household is a huge job and everyone in the family needs to make a contribution if possible. When they’re old enough, teach the kids to make their beds, take out the trash, feed the pets, and set the table for dinner. Keep a family task list of routine activities on the refrigerator with everyone’s name and assigned tasks so that it’s a constant reminder of each family members responsibilities.
A� Outsourcing – Outsourcing is a huge timesaver! There are some tasks that need to be done that you may not know how to do, or you do know how to do them but they consume a lot of time that would be better used on something else. For example, mowing & trimming the lawn. If you have a huge yard that needs to be cut weekly, it may take you a couple of hours minimum to complete. By hiring a lawn service, you could use that time for other tasks, or to get some much needed rest and relaxation.
A� Task list – Create a list of all your tasks from your activity journal, as well as other tasks that you know you need to do. Do not be vague, be specific! This is very important. If the task is large, for example, paint the bedroom, break it down into smaller tasks, such as buy the paint and supplies, determine the best day to paint, remove the furniture, etc. If a task is dependent on another task, like in the example of painting the bedroom, write that dependency next to the task. Prioritize the tasks on this list based on task dependency, due date, and importance.
A� Schedule – Now it’s time to schedule the tasks on your list. Begin with the tasks that have the highest priority and importance. Estimate how much time it will take to complete these tasks and be realistic. Add some extra time for unexpected interruptions. This allows for flexibility in your schedule. After all, we don’t know what we don’t know. If you have a task that requires exceptional brainpower or creativity, schedule that task during the time of day when you are at your peak performance. All these tasks need to be scheduled in your daily planner; either a manual paper planner or an electronic planner, whichever works best for you. Keep your planner with you always. That way, when you need to schedule a new appointment or task, you will know your availability. Keep prioritization in mind as you schedule new appointments or tasks.

Fitness Over 40 Just A Dream? Here Are Great Weight Loss Tips For Fitness Over 40

Fitness over 40 is a fleeting thought for many people these days. Our demanding careers, diets of processed foods and hectic lifestyles tend to create a gradual decline in our health. The good news is that there are ways to reclaim your youthful energy.
The first step to fitness over 40 is to keep a food journal. This serves a multitude of purposes. The first is to make you more aware of what you are eating on a daily basis. It is amazing the people who say they don’t eat very much because they don’t eat large meals, yet when they add up the calories of what they eat all day long, it is much more significant than they thought. Also, we don’t generally think of beverages as “eating”, yet with today’s calorie packed sodas, smoothies and even specialty coffees, beverages can have a significant impact on your daily caloric intake.
Another benefit to keeping a food journal is the ability to analyze where your calories are coming from so you can make substitutions, add certain nutrients or just “tweak” you current diet. Fitness over 40 is a lot easier when you make small, incremental changes rather than starting a new plan from scratch.
As a fringe benefit, sometimes just the habit of writing down everything you eat will prevent you from consuming unhealthy foods just because you don’t want to write it down! That’s a good thing!
Step two on the road to fitness over 40 is a total body cleanse and detoxification program. This is SO important. The environment we live in today exposes our bodies to a great deal of toxins. Toxins come so many places – from the food we eat in the form of chemical fertilizers, pesticides and food additives, from the products we use to clean our homes, to exhaust and chemical fumes, and more. More than 100,000 new chemicals have been introduced into our environment in the last 50 years. Did you know that there are even chemical fumes from the carpet in your home?
Now, it is true that our bodies are designed to naturally eliminate toxins. With the toxic overload that we ingest today, though, many people’s systems have such a toxic burden that it leads to illness and disease. Think about it. Degenerative diseases like diabetes, heart disease – they don’t happen over night. It’s not like you are healthy one day, and you wake up the next with diabetes or heart disease. These types of degenerative diseases develop gradually, over time, one unhealthy lifestyle choice after another, one more day of toxic exposure after another; until your body is so overburdened it breaks down.
One thing to remember about detoxifying is that fat is an organ. The fat in your body will store excess toxins in an effort to protect your more vital organs from damage. In this case, fat is your friend! It is protecting you. You will NEVER lose that fat, no matter how much you diet and exercise, until you lose the toxins that fat is storing. This is especially true of the fat around your midsection. If you have been overweight for a long period of time, chances are there are a lot of toxins stored in your fat tissues. The right total body cleanse and detoxification program can eliminate those toxins and enable you to lose that weight for good.
Step three is to eat organic food. This is vitally important. Get over the cost. Get past the mental barrier of thinking it’s a marketing ploy. The truth is if you are not eating organic food you are consuming a wide variety of toxins, as we just mentioned, not to mention the genetically modified foods you are eating. If you don’t eat organic, you are just compounding the toxins in your body. Compounding is great for interest on your CD – it’s NOT a good thing for weight loss.
Step three also includes balancing the nutrients in your diet. Fitness over 40 requires a healthy mix of protein, animal or non-animal sources, healthy fats and complex carbohydrates. Don’t be tempted by extreme diets that eliminate whole sources of nutrients like low carb or no fat diets. You may lose a few pounds, however when you revert to your normal eating habits you will gain that weight back, and more.
Your body requires fat to lubricate joints and cushion organs. Carbohydrates are essential for energy, and sugar helps your brain to function properly. The key to health and weight loss is the RIGHT kinds of fats, carbs and protein, in the RIGHT quantity, at the RIGHT time.
It’s much more effective to develop long term, sustainable healthy eating plans that provide your body with the nutrients it needs to function properly. This will not only promote weight loss, you will have fewer cravings and improve your health.
Step four is to drink more water. How much water do you need for fitness over 40? Take your weight and divide it by 2. That is how many ounces of water to drink every day.
Keep track in your food journal of how much water you drink every day, in ounces. Now, look at your food journal and see how many other beverages you drank besides water. Next time you reach for a beverage other than water, have an 8 oz glass of water FIRST. Then, if you still want to drink the other beverage, go ahead. As your body becomes better hydrated your cravings for other beverages will decrease. Many times we are thirsty, yet reach for sugar instead. You will also learn to distinguish between hunger and thirst. Make it a goal every day to drink your total ounces of water. Put all your water for the day in a container so you can see at a glance how much you have drank. Drink 8 ounces as soon as you get up. Have a glass or two 30 minutes before each meal. Some people have more success sipping on their water throughout the day, rather than drinking 12 – 16 ounces at a time. What ever works for you, as long as you get it all in every day.
Step five is to increase your level of physical activity. If you have been sedentary for a while, working at a desk, watching TV or sitting in front of a computer at night, then start out slowly. You might want to start out by just taking a walk. Get yourself a pedometer. Wear it for a few days or a week to determine your current level of physical activity. Let’s say you currently walk about 2,000 steps a day. Now, every day, make it a goal to add 1,000 steps. You can do 1,000 steps in about 10 minutes. And you don’t have to do it all at one time. This fitness over 40 plan is flexible! Park farther away from the door. Take a flight of stairs or two instead of the elevator. Use the rest room at the other end of the building. Spend more time walking around the mall or store. There are hundreds of ways to get more steps. Over the course of a week or two, increase your steps until you are at 10,000 steps a day. This is the level of physical activity required for keeping your metabolism at a rate to promote weight loss. For 10,000 steps a day you will more than likely have to go for a walk every day. That is a good thing – be sure to schedule it into your daily calendar.
Follow these tips every day for fitness over 40 and beyond.

Content Writing- Helps to Optimize The Website by Judiciously Incorporating Keywords

Content writing is said to be the most easy and relatively straight-forward thing one can ever do. But when you finally sit down for it then you realize how difficult it can be. Web content writing means writing quality yet unique content for the website so that ultimately it boosts the business and your website. But ironically web content writing is chiefly driven by seo and web design. To be more precise web design literally dictates that what font should be used, particular type of wording, perfect layout.

This is just for the benefits of the visitors so that they never feel uncomfortable or disappointed while surfing your site. Same happens in the seo as they want the content which is search engine keyword friendly. Thus, in short web content writers have to listen what seos and web designers have to say. To be honest web content writing is not as easy task and involves a careful process. And this careful process is basically dependent upon the right information, the right style, and the right keywords. All these measure are taken just to attract more visitors, easy for search engines to index, assuring that you achieve a good ranking and are easier for web users to find. Thus, it won’t be wrong to say that web content writing is an art and skill which is to tackle with full ease.

Else you will end up loosing your visitors and customers. The sure shot mantra to web content writing is that each and every word should be focused on the reader or visitor. The content should be very engrossing and crisp so that visitor is bound and attracted to read it till the end. As longer the visitor sticks around your website, the better your chance of getting your message across.

And in return you’ll achieve your goal for which you actually strived for. Considering the growing importance of content writing many companies have started hiring as well as providing professional writers who excel in the field of web content writing and could provide the best and satisfying services to their employers. The companies who wish for best content for their websites prefer to get the job done by professional writers to thrive excellence in the field. For that they simply search for the companies who provide content writing services through any search engine and hire the services which are most suitable.

content writing services entail website content writing, SEO Content Writing, brochure writing, blog writing, review writing, product descriptions, theme-based article writing, essay writing & editing and more. A website content service isn’t just for website copy. It broadly consists of web articles, blogs, press releases, web pages and all other written content. These websites are on various subjects and cater to the web surfers all across the globe.

Website content writing is written in a particular manner adhering to the set guidelines. It depends upon the companies that serve their own subject matter. The matter posted on these websites is written by professional writers known as content writers.

Content writers play a vital role in the proficient content writing services. They serve various content in the various forms of articles, blogs, press realses to enhance the progress of the website promotions. They have a skill of learning and exploring new subjects which makes them expert in their writing.

Content writing services serve many benefits to website owners and businesses, and many countries in the world that have seen this service grounding positively for their company. It offers the company to expand their services on a broad range without considering a special field. Hence, it serves the viewers to get focused and knowledge of the website and ensures the business to get evolution in no time.

Auction House Secrets

As a young Mage in my early levels it took me while to make gold in World of Warcraft. I roamed around the streets of Stormwind stoney broke for many a level with pitiful gear and no mount. The truth was that I spent far too long hanging out with mates in the Pig and Whistle instead of learning to trade on the Auction House.
Now listen, friend, if this sounds like you then don’t despair. You are not alone. The truth is that the player propping up the bar next to you is just as likely to be as broke as you – if not more so.
It’s not your fault. Blizzard does not teach us how to make gold. We’re told at an early stage of the game to simply knock a few mobs on the head and loot the corpses. No wonder we’re all broke! Grinding and questing are the ways most players learn to collect gold in Warcraft. And while they are both ways to make a little gold they are also time consuming and grinding can be just plain boring.
Now pay close attention, friend, for here’s a tip: the quickest and easiest way to make gold in World of Warcraft is to learn how to master the Auction House, for it is here that all commerce of the gold economy takes place. Without a basic understanding of the Warcraft gold economy you’ll be forever starved to gold and destined to wander Azeroth without mount or decent gear. You’ll always be a noob amongst champions.
Now many a player struggles with the Auction House and it is easy to understand why. With literally thousands of items listed every day a player can be forgiven if they get a little confused. Basically, most players need to ask these basic questions:

What do I sell

What’s it worth

What quantity to post

How long to post

When to post
Even if players think they have something to sell, it can be very hard to work out its true worth i.e. its ‘market value’. To do this, a player would have to scour the Auction House listings – of which there are thousands – and find the most frequently quoted price on any given day (called the median price) and average this over several days for any given item.
If this sounds like hard work, it is!
Fortunately there are a number of very good addons that can automate the whole process. The most venerable – and probably still the best – is Auctioneer which can still be downloaded free of charge. If you do nothing else, friend, heed my advice and download this addon – it will transform your game.
But even if you download this addon, you’re just getting started. The real game begins when competing with the hundreds of other players using the same tool.
I’ve written a whole guide on this very topic called Auction House Secrets that takes you step by step through the Warcarft Auction House system and teaches you the tactics and strategies of the champions.
So, friend, take action and learn the secrets of the Auction House and start to trade like a champion and not like a noob.